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CBSG's Partners
In
1996, Suzanne Baldino Jones and Mark W. Heisler founded the Competitive
Business Strategy Group (CBSG), a management consulting firm located
in Mount Laurel, NJ; a short drive from Philadelphia, PA.- Suzanne and Mark are nationally recognized experts in customer acquisition, customer loyalty and customer retention.
- They first worked together as senior executives in the financial services industry, but to be honest, Jones and Heisler did not become fast friends. Mark, and his uncompromising focus on sales, did little to endear himself to Suzanne who led the service organization.
- It didn't take too long for them to realize that the combined power of their differences—Jones' service and operational insights and Heisler's sales and organizational development know-how —offer clients unique perspectives and potent insights. Integrating Sales and Service™ is the brainchild of that sales and service dynamism.
- In addition to
their consulting and training practice, Jones and Heisler speak regularly
for industry associations and corporations and their work has been featured
in national and regional media including: Selling Power Magazine, CEO
Strategy and News, EWomen Magazine, On-line Strategy Forum, Comcast
"Newsmakers," ADV Magazine, The Credit Union Times, SBN Magazine
and Yahoo Financial. They also write regular columns for various periodolicals
and industry newsletters. Their first book, "From Cell Mates to
Soul Mates: Integrating Sales and Service" was released February
2003.