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Business strategy makes a comeback
According to a study by the Association of Management Consulting Firms, business strategy has emerged as the most important management issue facing companies today and will continue to be for the next five years. Hardly surprising, says Mark Heisler, managing partner of CBSG, which does business in Williamstown, NJ, and Philadelphia. "When you're a small business, you end up spending all your time just getting things done," notes Heisler. "You hear constant complaints about their inability to grow." Heisler advises taking a step back from day-to-day operations to determine where the business is Ð and where you want it to be. Developing strategy is nothing new, he adds. It was en vogue back in the '70s; then came downsizing, rightsizing and chaos. "You've got to have a written plan of action," insists Heisler, who expects business strategy to remain on the front burner. "It's something a small business needs to do to be competitive," he says.
Reprinted from SBN Magazine