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CBSG stimulates sales and creates service afterglow
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Free July 11 event can put sizzle back into your customer relationships
The presentation is being videotaped and is a pre-cursor to a new book by Heisler and Jones appropriately titled “Make Customers Hot for You.” Reservations are necessary to attend.
Heisler, a sales expert, and Jones, a customer service guru, formed CBSG in 1996. Coming from different sides of the business world, the duo originally didn’t even like each other.
“She didn’t understand how sales work,” recalls Heisler.
“He had no idea how customer service impacts business,” Jones retorts.
Sound familiar? “This happens at most companies,” says Heisler. “But it doesn’t have to.”
After developing a mutual respect for the other’s perspective, Heisler and Jones devised a business concept to link sales and service. Founded in Mount Laurel, N.J., the firm has a national clientele. By practicing what they preach, they have doubled in both size and revenue each year they’ve been in business.
“It’s all about the customers,” says Jones. “We believe traditional sales processes negatively impact customer relationships-we call it the Five Stages of Customer Separation.”
“After the promises are made, the customer thinks they are getting one thing but ends up with something entirely different,” Heisler notes. “There isn’t any mystery how this occurs, but there is something businesses can do about it. Integrating sales and customer service makes the sales process continual, but it also requires stimulating the customer in the right-brain way-being smarter about the customers you go after by targeting segments where you hold specific expertise, for example.
“We also have five solutions guaranteed to stimulate your customer relationships,” says Jones. “Most sales efforts are just looking for love,” she added. “We can show your business how to make that a marriage.”
For a short article on the “Making Customers Hot for You,” including bullet points on the Five Stages of Customer Separation and the Five Steps to Stimulate Customer Relationships, please contact Mark Heisler or Suzanne Baldino Jones at (888) 411-5800. -
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