Keynote Presentations and Seminars

Here are a few of CBSG’s most popular topics:

Make Customers Hot For You is CBSG's newest yet most requested program. This "unique and entertaining" presentation touches people in ways they only fantasize about. By contrasting peoples' experiences in love relationships to the sales process and building customer relationships, Jones and Heisler tell a story and share solutions that "every member of the audience can relate to and put into practice." Based on CBSG's upcoming book by the same title, Make Customers Hot will help your company stimulate sales and create the kind of service afterglow that keeps customers coming back for more.. It's guaranteed to put the sizzle back into your relationships with customers.

The Continuous Customer Contract: Integrating Sales & Service. Based on CBSG's nationally acclaimed customer acquisition and retention program. Sales & Service integration tactics are discussed in this session. Companies experience profound change when sales & service become unified around the customer.

Customers Are Not Created Equal. In this powerful presentation, Jones and Heisler dispel three common myths most companies hold about customers. By evaluating customers by their bottom line contribution (profit), businesses learn how to get and keep the right customers.

The Internet Trap. Businesses entered the technology race enticed by the infinite profit potential of the Internet. Instead, companies are losing the very customers they set out to attract. They never planned for the huge impact this new technology has on their existing infrastructures. CBSG’s partners discuss how to effectively use the Internet while avoiding the technology trap that drains profits and allows customers to defect at record rates.

What the Hell Is Customer Service Anyway? Conventional management wisdom views customer service as nothing more than front line reps manning the telephones.   Jones and Heisler paint a new service landscape by demonstrating how the entire company can tangibly serve the customer.   This transformational presentation causes managers to think and act differently about service in their organization.    CBSG explores why most customer retention efforts fail and how companies must position themselves to hold on to their most important business asset--the customer.